Century of the Self


The classic documentary film that exposes the “matrix” of manipulation and propaganda that has been leveled at us by the “intelligentsia” in government, media and business. EXPLOSIVE!

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“…essential viewing for anyone who wants to understand the “matrix” of manufactured consent…one of the most enlightening and sobering documentaries you will ever see.”  Eric Holmberg, The Apologetics Group

“The brainwashed don’t know they’re brainwashed.”  The Plasmatics


Adam Curtis’ acclaimed documentary series examines the rise of the all-consuming self against the backdrop of the Freud dynasty.


To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? CENTURY OF THE SELF tells the untold and often deeply controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?


The Freud dynasty is at the heart of this compelling social history. Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund’s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud.


Sigmund Freud’s work in the bubbling and murky world of the subconscious changed the world. By introducing a technique to probe the unconscious mind, Freud provided useful tools for understanding the secret desires of the masses. Unwittingly, his work served as the precursor to a world full of political spin doctors, marketing moguls, and society’s belief that the pursuit of satisfaction and happiness is man’s ultimate goal.


  • Episode One: Happiness Machines
  • Episode Two: The Engineering of Consent
  • Episode Three: There is a Policeman Inside All Our Head: He Must Be Destroyed
  • Episode Four: Eight People Sipping Wine in Kettering

Additional information

Weight .25 lbs
Dimensions 5.3 x .5 x 7.5 in